At this point of my matcha drinking life, I’ve reviewed a lot of matcha that I don’t have time for bad matcha. I also seem to have a low tolerance for bad matcha after experiencing so much of it. It seems if I am reviewing a matcha stand alone, it has to be good.
Today’s matcha is from Yuve. They have a website, and sell their matcha on Amazon. The Amazon site for this matcha has a lot of buzzwords like “Superfood/Gluten Free/Raw/Sugar Free/Vegan/Detox/No Lead/More potent than Green Tea Diet Pills”. What information that is useful to us is this is June 2016 batch, Nishio region Japan, and Ceremonial grade matcha.
This matcha is sold in a tin. I like seeing matcha sold in tins, not that I need a tin as I have so many, but it does keep the matcha fresher longer upon opening.
Annoyingly Amazon slapped on a new barcode covering the instructions.
The tin has a pull top for ultimate freshness!
Matcha Powder
I need a second person here who has fingers instead of wings, as when I opened this matcha I got billowing green clouds that I had frantically drop the tin and get my camera.
Yuva matcha has a decent bright green colour with a sweet creamy scent.
By the way, I laugh at how photoshop green Yuve’s promo photo is. I don’t think anything natural is that bright of green. You got a decent green matcha here, you don’t need to photoshop it so fake. Though it seems everyone photoshops their matcha green these days and I’m too busy to ever adjust my own photos.
Preparation Method
I used a water temperature of 160F and 2 grams of Yuve Matcha powder. I used about 4-5oz of water. I sifted the matcha before use and it needed it as it was a little clumpy.
It whisked up easy and frothy, with a grassy green hue. The bubbles are thick and some were fine fuzzy bubbles.
I am using my gorgeous Winter Ocean matcha bowl from Aiya. I find this chawan is the perfect size for whisking and drinking out of, while not feeling like I’m using a soup bowl.
Tasting of Yuve Matcha
This matcha is buttery. It is thick textured, smooth, with a buttery, steamed rice, a hint of marine. The finish is fresh tasting and a little grassy. The balance of flavor is good. This matcha has no bitterness, nor any grainy texture. As it cools the flavor is more buttery and a sweetness. The more I drink the more I notice how creamy and slick the texture is.
The foam breaks up by the time I get to the bottom. The flavor is still pretty good.
Comments
I consider Yuve matcha high end as it is $29 for 30grams on Amazon right now. It is probably one of the better matchas on Amazon (so far) for the price. They do have a subscribe and save if you regularly drink matcha. This matcha is made for traditional preparation – Do not waste expensive matcha for making lattes/sugary drinks. I read some amazon reviews and cringed what people did to $30 matcha. Yuve does sell a culinary matcha, so save some money and buy that or something much cheaper for smoothies and cookies.
What I really like about Yuve is the creamy slick texture and the buttery flavor. I am a texture freak, so I quite enjoyed this matcha and it’ll be one that I would be tempted to purchase when I run out. I think most people would enjoy this matcha as it isn’t strongly marine or grassy, but it does have those elements if you prefer something more sweet.
That said, Yuve is a great $30 bracket matcha sold on Amazon. If you want to go all out and want a good matcha, this is an option. I like this one a bit more than the more expensive Zendori Matcha, but Yuve has tough competition against the delicious Champions DoMatcha/ Ito En/ Yunomi/ Aiya.
(matcha provided for review / Amazon affiliate links)
